Monday, October 28, 2019

Editing the commercial

When we got to class today, we were informed that the editing site was not working. After the teacher tried and multiple students tried we finally gave up on the site working. This kind of sucked because we wanted to edit our video to see if we needed anymore footage that we didn’t get. This would make it so we still would have some time to film the videos we still needed. Now, we are kind of stuck in the dark. We took as many videos as possible for each scene, so hopefully we captured the right footage. We will end up seeing how it turns out after next class when we can hopefully begin to edit. We are praying that the footage we took covers everything and that we don’t have a gap in our commercial that doesn’t make sense. Because the editing website wasn’t working, we decided that the only thing we could do is go outside and film a couple more scenes anyways. We had the extra time to because we couldn’t do anything else in class, so we decided the best choice was to film. More videos taken is better than less.

So despite the title of this blog, there was no editing actually completed in class. The editing site we are supposed to use, pinnacle studios, was not working. This made it a little more difficult for us, because we didn’t know what should be re-videoed since we didn’t get to lay out our footage. However, it did make it so we had an extra day to finish our ending-clips for the commercial project, which was nice. At the end of our commercial, I have to say a statement and then catch a bottle of Gatorade. This is the part that we filmed today. Everything was much more cooperative today unlike last class. The weather was nice and there were very few people outside since most had already finished filming. This made it easier to get the right shot and we had to take much fewer takes than last class. We believe we got the right clip for the video. I like the way it looks and you can clearly hear my voice even though it was slightly windy outside. This might change whether we voiceover the whole commercial or not.

For the actual taping of the video, I threw on my soccer uniform on top of my school clothes to save us some time. We then only did the scenes we knew we needed more filming for. This allowed us to still have time to write a blog when we got back to class. For these clips I had to say these exact words: “After my game, I love a nice refreshing sip of Gatorade”. As soon as I say the word Gatorade, one of my team members tosses a Gatorade bottle right into my hand. This adds to the dramatic ‘gatorade’ effect. For most of the videos, we had to retake them because the tossing of the bottle was not perfected for a good amount of time. When tossing the bottle, they had to do it from the right angle so their arm wouldn’t get in camera shot. They also had to make sure that the bottle was through right up and down so that I could easily catch it. This process took a while to perfect but we eventually got it. The clip we took today I believe was *the one*. I slickly caught the bottle without looking to the side and stated my statement with a good pronunciation. Next class we will hopefully begin the editing process.


Friday, October 25, 2019

Filming

Today we started filming our commercial project, and we were advertising Gatorade. Since I play soccer, we decided to incorporate it into the video to help project our Gatorade message. Before we went out, we reviewed our storyboard to make sure we had everything we needed to complete the filming process. We did, so we got our pass and walked out the classroom to first change and then head out to the soccer field. I changed into my sisters old FLHS soccer jersey that was the uniform for our games, so it was perfect. I put on a jersey, shorts, shin guards, socks, and cleats. I also brought a ball from home so we could use it for our video. Ben, a person in my group, brought 4 gatorades because we were going to need more than one clip, hence the 4 bottles. Last but not least Adriana, another person in my group, brought her phone: an iPhone 11 Pro. This phone has the most amazing camera quality, and we were able to use many different perspectives to shoot our film.

So for the actually making of the video, I for one got a LOT of exercise. For the first part of the commercial, I will be seen doing cool tricks with the soccer ball. Since we had to do retake after retake, I found myself to be pretty sweaty and tired by the end of all our clips. As the video continues, I dribble down the field before stopping, inhaling, and then taking a shot into the soccer goal. Ben will be the goalie in the soccer net as he dives to the side, missing the ball. Then, the POV switches to the back of the net, where my shot swishes against the net. After that, the camera is fixed on a wet Gatorade bottle (to add affect), when I come walking up from the side of the field. I grab hold of the Gatorade bottle and open it. We are later going to add a voice over that will have the noise of the Gatorade bottle opening, so it’s clear. I then bring the bottle to my lips and take a nice long sip. We are deciding if that will be the end, or if we will add anything else on Monday, which is our last day of filming.

While filming, there were many difficulties we had to overcome that we didn’t think about beforehand. First of all, there were many other kids on the field, doing the same as us. A lot of other people forgot their supplies, which included a soccer ball, which we had. We ended up having to share the goal with another group, but it turned out to be okay in the end. Also, while filming we noticed the wind was very strong and we knew it would show up on the video. We made the decision to voiceover the whole video, so the audio would be clear. We ended up having a very good time doing all of this because we had MULTIPLE hilarious bloopers that we are definitely going to make a collage of when we are finished with our commercial. For a sneak peak, I’ll tell you one of the bloopers. When we doing the retakes of me shooting into the net, I shot the ball to where Adriana was holding the camera right behind the net. This also happened to be the same spot in which ben was standing as goalie. As I shot the ball, Ben didn’t have enough reaction time so it hit him smack in the face. He was okay in the end, but I felt horrible. But you know, all is fixed with a bottle of Gatorade ;).

Tuesday, October 22, 2019

Storyboard

Today in class we edited and finished our story board. We filled six panels (scenes) with the events that will be going on during the commercial. Each box/scene on the storyboard is worth 5 seconds, since the commercial is 30s and there are 6 boxes. In the first scene a girl is running while dribbling  a soccer ball. The camera angle for this scene is a tracking shot, followed by the sound of a crowd cheering in the background. The second panel consists of a zoom that leads to a medium close-up shot. This will be angle facing the girl as she takes a deep breath. For the third panel it will be a wide shot with a high angle of the girl shooting her shot. For the fourth box it will cutaway to a wide shot from behind the net of a girl scoring a goal, and then at the end the same girl bending down to put her hands on her knees. With this motion, it transitions to the girl lifting the Gatorade bottle out of the Gatorade cooler, which is scene five (also called an action match). Then for the final scene it will be the girl opening the Gatorade bottle with the satisfying click and then taking a fat sip of it. All of these noises will be enhanced to fit/match the storyboard.

The finished product with be all of these scenes combined. This storyboard is going to help us organize our commercial. It will also show us the necessary materials we will need to make the commercial the best it can be. The storyboard will most likely end up being refined to make our commercial even more smooth and have the best angles and transitions, but for now this is how it looks.


Monday, October 14, 2019

Editing Lesson

Today in class we learned the basis of editing. We learned how to use the given cannon camera first, and then how to transfer the footage onto the computer so we can begin editing:

For the first part of class we learned how to use the camera. These were things such as placement, memory cards, basically the essentials. First off, the camera cannot charge unless it is closed shut. The SD card goes in the slot on the inside of the camera under a little flap up flip up and down. To place on a tripod, you screw a piece onto the bottom and hook it up to the tripod. When on the tripod, the camera can move up and down, side to side, etc. This is so that we can make different camera angles for our commercial project. To press record on the camera, you click the red button. The microphone is built in so there is nothing you have to do to turn it on. These are the basics of how to handle the camera.

After this we learned how to move the footage from the camera onto the computer so we could begin the editing process. The application we are using to edit is Pinnacle Studios. Once you click on the app, it opens to a page with empty slots for the footage. You insert the SD card from the camera into the computer. This allows the footage to go onto the computer so you can move it to a file. Then I learned you click on import and click on the correct media file (DCIM, private folder), and choose the footage you want to import. Once done importing/editing you take out the SD card, no ejection necessary, and give the SD reader to someone else. You also have to dump all your footage onto the computer so that the next person who uses it doesn’t have your footage as well. Everything being imported will be highlighted and click desktop (my computer) and click on your folder and click start import. This will load all of the footage onto the editing app so that you can begin that process.

Once all the footage you want is on the app, you can begin to edit it. For this, make sure edit is highlighted at the top. The AV track 2 is the one the footage will go in. Above this in AV track 1 will hold the titles. AV track 3 will carry the music for the video. If there is footage that is repeated or unwanted then you place the bar you use to watch the clip to where you want to remove the footage. Then you click on the Razor Blade and it cuts the footage. Then you can simply delete it. If you accidentally delete the wrong footage then you can just click the undo button. If you right click you can see all the editing tools and stuff that will mostly be used on our videos. There was an organize, edit, and author tab that could be used to further edit the video. I learned you can also add transitions to make the footage more smooth and put together. To import and cut music, you go to the imported music in folder MP3. To add or detach audio you can right click and detach it.

These are all the things we learned in class today to help us get ready and understand how to work the camera and to edit. This is going to help my group make our commercial realistic.

Thursday, October 10, 2019

Planning

Today my group and I organized our commercial project. This helped us make a schedule to create a project that is well time-managed. It also made it so we had a better understanding on what our commercial was going to look like. For the plan we included: props, costumes, schedules, locations, and a backup plan for if something went wrong. Planning the commercial will help keep us on track and have less of a struggle putting the project together once we have all the components. It also makes sure we have all the components ready for our filming day. Without the plan, we could forget a prop, not manage time well, do the wrong thing on the wrong day, etc. The plan will insure we get everything done correctly and on time. This plan also will contribute greatly to our storyboard we have to eventually make when we are beginning our pre-filming process.
1) Props
-Soccer ball, cleats, Gatorade cooler, a bottle of Gatorade, a camera
2) Costumes
-Soccer jersey, soccer shorts, soccer socks, cleats, hair tie, pre wrap
3) Schedule
10/10 > Planning Period
10/14 > Storyboarding
10/22 > Filming
10/24 > Editing
4) Location
-Soccer field at FLHS
5) Back-up Plan
-In the event that it rains outside, we will still be doing the exact same thing because the rain would actually add to our dramatic effect + it would help with the “sweat” that is going to be on my face in the commercial when I’m running down the field with a soccer ball, so it wouldn’t change anything it actually might help
-If one of our star members or cameraman are absent the day of filming, we will replace them with the next best runner up and/or eliminate the use of them in the film, unless we are allowed to use another student from our class not in our group to take their spot

Monday, October 7, 2019

Research, Conventions, & Codes

As our commercial Macy Doyle, Ben Coleman, Andrew Stern and I have chosen to sell Gatorade. We chose gatorade because we feel it would be a very fun and somewhat east commercial to portray. From our research we’ve seen that many gatorade commercials are typically around 30 seconds long, just like any other commercial but being that they are a sports centered company most of the commercials they produced are centered around athletes. For example a track star or a soccer player on the field and then at the end pop up a picture of their logo. Or even something as simple as a celebrity endorsing the products making it likeable by consumers. There are also typically voiceovers in gatorade and most sports commercials in general. Many of these features although not completely original are factors we want to include in our gatorade commercials as they are very key features of sports commercials. 

For our commercial we plan on creating something similar or resembling of a gatorade commercial but still keeping it original and selling the product. Just as a typical gatorade commercial we want to include a sports scene of some sort. Either a soccer team practicing for a game a basketball game or a track star. In the surrounding area we have a small team cheering on with the large gatorade jug typically full of water or electrolyte drink. This would be just to put the name out there not for actual use. This jug would also be accompanied by the small gatorade paper cups. Next to that would be pictured a large cooler full of ice and a variety of bottles of gatorade. A team of players or a runner would run up after a big win or exhausting training session, deeply reach into the cooler and pull out a perfectly nice and cold bottle of gatorade. The person would take a nice sip, feel refreshed, and continue on with the training from their satisfying gatorade. The commercial would include voiceovers upbeat audio and effective camera angles all used to portray the message. We also have other idea yet this is our main one yet is still subject to change. 

We feel as thought this commercial would be very effective in explaining to the reader very explicitly what our intention as are and why we are trying to sell. We don’t want to make an intensely emotional connection with the reader but still want to entice them and make them emphasize with us feeling as thought they’ve been in that same prostitution before. The idea is to relate with the audience while also making them want to buy the products. We want to portray this through the use of the acting in the comercial the exhaustion and the feeling is not wanting to be there but pushing through and getting it done with the help of gatorade. As well as making the gatorade look appealing itself with the dripping water and the mouth going on the bottle hearing it flowing down the theorist of the athlete and the sound of refreshment. Almost that of what you hear in a soda commercial. The use of sound camera angles and acting will be very important in this comercial just like any other and aspiring to sell the product while creating a very convincing and appealing commercial. 

Sunday, October 6, 2019

Introductory

          Hi my names is Macy and I am a sophomore at Fort Lauderdale High School. I was born in 2004 and am a soccer player and a future volleyball player. Throughout my whole life, I’ve never moved houses. My family and I have been living in the same spot since my sister and I were born. However, even though my location hasn’t changed, my house sure did. After hurricane Katrina, the whole entire roof got ripped off of my house, the whole thing flooded and got destroyed besides the bathroom, which is where we were standing during the gist of it. I do not have a memory of this though, because I was only an infant at the time.
          At school, I contribute to many classes and sports. My favorite sport is soccer, which I am on the team for currently. My volleyball season just ended, our last game being a win! My favorite classes are most likely Algebra 2, French, and Media because I understand them the easiest and they are the most interesting for me. Since my volleyball season ended, now I get to focus primarily on school and soccer. Soccer really helps clear my mind and take my stress away, which benefits me in and outside school. It also makes me workout, which I can’t do without something forcing me to. I’ve stuck with soccer since I was about 3-4 years old. Ever since then, it has been my sport. I honestly think it’s going to stick with me for life.
          To tell you a little about my childhood, when I was little I was quite the adventurous fellow. When we still had our old house when I was really young, we used to go to our neighbors overgrown lawn and catch butterflies. One day, my sister and I walked over with our little nets and started catcher them. We would have a little butterfly basket with cut oranges and nectar for their food that we would carry with us. I remember walking around the yard and seeing something moving so, whack! I put My net right over the butterfly, but little to my knowledge it was an animal of a complete different sort. As soon as the net hit the grass, it started whipping back and forth. Me, a 6 year old, call out to my dad, “I CAUGHT ONE I CAUGHT ONE!” He jogs over with the little basket and starts chucking when he sees my net. I bend down, with the danger-detector of a baby, and lift my catch into the air. The snake wiggled ferociously in my arms, and I just smiled. My dad snapped a great pic of it which I will attach when I find it.
          Currently, I am in Aice Media Studies. As I noted before, this is one of my favorite classes due to all of the fun activities we get to do. Right now I am in a group with Adriana, Ben, and Andrew. We are starting to work on our Commercial Project, where we have to make a commercial from a list of items and use different camera angles, sounds, voiceovers, editing, etc. Right now we are thinking about doing it on Gatorade and we are brainstorming different storyboards we could create to make the commercial a very good one. This is one of the reasons I like this class, the ability to work as a team and share ideas to make the best possible product. I look forward to doing many more projects for this class.